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Three Clicks Away: Advice from the Trenches of eCommerce
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Author: Michael Drapkin, Jon Lowy, Daniel Marovitz
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 0471396826
Publisher: John Wiley & Sons (23 March, 2001)
Edition: Hardcover
Sales Rank: 347,315
Average Customer Rating: 3.5 out of 5
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Customer ReviewsRating: 1 out of 5
SAVE YOUR MONEY - ASK A MONKEY INSTEAD
I PURCHASED THIS BOOK WITH THE HOPE OF GETTING SOME INSIGHT ON THE WORLD OF E-COMMERCE. BIG DISSAPOINTMENT.The authors should be congratulated for their talents of oversimplification. They've manage to dumb-down the concepts
and are only worthy of inspiring a few Dilbert comic strips, but
not any serious reader. They've authored a book that seems best targeted for those with the frat-boy mentality that is evident page in and out (see pages 57 thru 59 for the "It's All Porn" section !). Other Revelations: ISP's are like Kevin Costners scuba gear in Waterworld !(pg 49)
"Intellectual Property" is like Al Capone and booze ! (pg 121) I could go on, and on, but please, please, let me stop. I've read other Drapkin books in the past and they have been clear, concise, and well thought out. I can only guess that
his 'co-authors' have brought this book down to what can only
be called ... Advice from the STENCHES of eCommerce. Save your money.
Rating: 5 out of 5
A reader from New York City
After reading Michael Drapkin's book, I learned how to apply his expertise to create a start-up online business. I learned how to locate and hire talented IT professionals, how to create funding for a new online business, and how to successfully launch a new web business. I especially found pages 57-59 and page 131 humorous and intriguing. Thus, if you want to learn how to create a successful start-up online business, I recommend purchasing his book.It is a great read to learn how to start, survive, and profit an online business. Before you create your business plan and before you launch your website, READ THIS BOOK! I highly recommend it. Was this review helpful to you?
Rating: 5 out of 5
Great Read-- especially for Executives lacking Web Savvy
This book provides a good historical perspective of different techniques and strategies that have made firms (large and small) succeed using the Internet. All the chapters are pertinent... each provide Tips or Know-How that any Corporate Manager should learn.I especially like the way the book was written-- funny, using Real-World examples, and most of all poignant. Not as technical as the book Net.Gain-- but gives the same impact.
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