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The Murdoch Mission: The Digital Transformation of a Media Empire
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Author: Wendy Goldman Rohm List Price: $27.95 Our Price: Click to see the latest and low price ISBN: 0471383600 Publisher: John Wiley & Sons (15 December, 2001) Edition: Hardcover Sales Rank: 213,591 Average Customer Rating: 3.67 out of 5
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Customer ReviewsRating: 5 out of 5 A lively narrative and a great read full of fascinating info The is a surprisingly good read, the narrative is lively and informative, and the information is fresh and based on exclusive interviews with the Murdochs and those inhabiting their inner sanctum. Rating: 1 out of 5 Don't Waste Your Money Do Not waste your money on this book, particularly if you are in the business and/ or have even a little working knowledge of News Corp. The book is contains no insight into the Murdoch way of doing business, is full of factual errors and was apparently not edited at all. It is full of mistakes, omits context and timing and ignores many of the key executives who actually make and made things happen at News Corp. How does stuff like this get published? Rating: 3 out of 5 Not enough criticism I bought this book in anticipation of a learning something new about Murdoch and I unfortunately did not. The books seems mainly to deal with the last two years of News Corporation and while it did provide some behind the scene information a large amount of the information could be gleamed out of reading the news articles that have come out about the Sky Global deal. The author never had anything to say bad about Murdoch or raise any new information but instead rehashed a large amount of news clippings.Additionally, I agree with the reader that stated the author needed to check some facts because you will see mistakes such as when she comments one of his sons started working in 1977 at News but on the next page says that he was born in 1973. Even Murdoch's sons are allowed to have some childhood.
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